Framer is a powerful no-code design tool that allows you to create stunning and interactive websites. If you've purchased or downloaded a Framer template, you might want to customize it to fit your brand, style, and content needs. In this guide, we'll walk you through the steps to customize a Framer template properly—whether you're updating colors, fonts, layouts, or adding custom interactions.

Step 1: Duplicate the Template

Before making any changes, it's best to duplicate the original template. This allows you to revert to the original version if needed.

1. Open the template in Framer.

2. Click on "Duplicate" to create a copy in your workspace.

3. Rename the project to keep it organized.

Step 2: Update the Branding (Colors & Fonts)

Brand consistency is key, so start by customizing colors and typography to match your brand identity.

Change Global Colors:

1. Go to Design Panel > Styles > Colors.

2. Modify the primary, secondary, and accent colors.

3. Update background and text colors accordingly.

Customize Fonts & Typography:

1. Navigate to Styles > Typography.

2. Adjust font families, sizes, and line heights to match your brand.

3. Apply the updated text styles across different sections.

💡 Tip: Use a consistent font pairing for readability and aesthetics.

Step 3: Modify Layout & Sections

Every Framer template has pre-built sections (Hero, About, Services, Contact, etc.). You can customize them or add new ones.

Editing Sections:

• Click on any section and use the right panel to modify padding, spacing, and alignment.

• Resize elements to fit your content better.

Adding New Sections:

1. Click "Insert" (⌘ + I) and select a new section or component.

2. Drag and drop it where needed.

3. Customize the content and styling to blend with the rest of the template.

Step 4: Replace Images & Media

A template often comes with placeholder images. You’ll want to replace them with your brand assets.

1. Click on an image and select "Replace" to upload your own.

2. Optimize images for faster loading (use WebP or compressed JPGs).

3. Adjust image scaling and positioning to fit the design.

Step 5: Customize Interactions & Animations

Framer allows you to create smooth animations and interactions without coding.

Editing Animations:

1. Select an element and go to "Effects" in the right panel.

2. Modify the animation type (scroll, hover, or click-based).

3. Adjust duration, easing, and delay for a smooth effect.

💡 Tip: Use subtle animations to enhance user experience, but avoid overdoing them.

Step 6: Edit Navigation & Links

Ensure that all buttons, menu links, and CTAs are correctly linked to their respective pages or sections.

1. Click on the Navigation bar and edit menu items.

2. Update links for internal pages, external sites, or sections within the page.

3. Check mobile navigation for responsiveness.

Step 7: Optimize for Mobile & Responsiveness

Framer automatically adapts layouts for different screen sizes, but you should fine-tune responsiveness.

1. Click on the Device Preview (⌘ + P) to see how the site looks on mobile.

2. Adjust font sizes, paddings, and layouts for better readability.

3. Test interactions and animations to ensure they work smoothly on all devices.

Step 8: Test & Publish

Once you've customized everything, it's time to preview and publish your site.

Testing Your Site:

• Click Preview (⌘ + P) to check animations and interactions.

• Test links, buttons, and forms.

• Ensure text is readable and elements are properly aligned.

Publishing Your Site:

1. Click "Publish" in the top-right corner.

2. Choose a Framer domain (e.g., yoursite.framer.website) or connect a custom domain.

3. Hit "Publish", and your site is live! 🎉

Final Thoughts

Customizing a Framer template is simple and fun with the right approach. By following these steps—updating branding, modifying layouts, optimizing responsiveness, and testing interactions—you can create a stunning, fully personalized website.